We are a new organization, just a few months old, so at this point the best event partners for our co-working space are people bringing a complete event production and just need a host. We don’t have the capacity to be finding all the panelists, sponsors, and figuring out the run of show, so the more that is handled by the partner the better! That said, we always use our platform and network to help promote events and bring in our community as well.
We also look for a values fit; we want to work with people that share our goals of community building, collaboration, and personal and professional advancement!
The best partnerships for us are ones that benefit both us and the group bringing the event. I always ask the facilitators if they want to sell as many tickets as possible, try out a new concept for feedback, or some other goal so that we can help support with how we plan the event. On our side, we want it to be something of interest to the coworking community, which can be about entrepreneurship, networking, or some social cause that many of our community members may care about.
A great example of this is a partnership we have now with liftUPlift who is hosting events with us this summer that boost their work supporting women entrepreneurs. In return for us providing a great event space they are helping to promote our coworking space to their community, which is a very mutually beneficial relationship!
What pitch materials should a potential partner prepare?
We try to streamline the process by asking questions of potential partners on our website . In general we want to know who the organization is and what kind of work they do, what are the goals of this event, and what do the logistics of this event look like. For example, we are a great space for workshops, but can’t accommodate large parties, so the more clearly potential partners describe their event the easier it is for us to decide if we are a good fit.